1. Project Background
Hanzhong, as the birthplace of Han and Three Kingdoms culture, enjoys the reputation of 'Birthplace of Han, Treasure Basin of China'. The Tianhan Cultural Park project is based on the core concept of 'Tracing Han Origins, Appreciating Han Charm, Promoting Han Style', reconstructing Han cultural experience scenes through digital technology, creating an immersive cultural park integrating historical education, cultural inheritance, and ecological leisure, and helping Hanzhong build a world-class Han cultural tourism destination.
2. Project Overview
Hanzhong Cultural Park covers 1200 mu, with 'One River, Two Banks' as the spatial framework, forming three main sections: Han Culture Core Area, Ecological Leisure Area, and Intangible Heritage Area. Key cultural experience nodes include the restoration area of Weiyang Palace, Han Dynasty Science and Technology Museum, Tianhan Grand Theater, Han Music Chime Experience Workshop, and more than 20 other sites, creating a three-dimensional touring system of 'Daytime Han Palace Splendor, Nighttime Han Light Show'.
Hanzhong Cultural Park fully gathers the essence of Tianhan regional culture, skillfully integrating millennia of historical heritage with modern tourism experience, aiming to leverage smart guide technology to let more people appreciate and feel the unique charm of this regional culture, promoting cultural inheritance and innovative development.
3. Project Pain Points
1. Limitations of Traditional Guide Methods:
Reliance on paper maps and manual explanations, outdated information, lack of interactivity and immersion, unable to meet young visitors' needs for digital experiences.
2. Indoor-Outdoor Navigation Disconnection:
Navigation system has blind spots when switching between indoor and outdoor scenes (such as inside hotels, shop experience areas), making it easy for visitors to get lost or take detours, reducing touring efficiency.
3. Shallow Cultural Communication:
Scenic spot introductions are mainly text signs, lacking multi-dimensional interpretation (such as audio, video), making it difficult for visitors to deeply understand the historical background and cultural connotations of Tianhan culture.
4. Parking Management Pain Points:
Self-driving visitors have difficulty quickly locating their vehicles after parking, especially during peak holiday periods, resulting in long search times and poor experience.
5. Differentiated Visitor Needs:
Different visitors (such as history enthusiasts, parent-child families) have varied touring goals, but current guides lack personalized recommendations, resulting in a common 'superficial sightseeing' phenomenon.
4. Solutions
To address the above pain points, we have tailored a comprehensive and intelligent smart guide system for Hanzhong Cultural Park to meet the growing needs of visitors and fully enhance the touring experience.
1. Hand-drawn Map with VR Guide:
Combining traditional art elements and architectural styles of Tianhan region, a unique hand-drawn park guide map is carefully created. At the same time, VR technology is used to create a 720° panoramic display, allowing visitors to experience the park's charm online as if they were there.
2. Integrated Indoor and Outdoor Navigation:
Using advanced GPS positioning technology, seamless navigation between indoor and outdoor scenes in the park is achieved. The system supports infrastructure queries, real-time location sharing, multi-language scenic spot introductions, and other functions, fully ensuring visitor safety and convenient touring. Visitors can intuitively understand the overall layout and distribution of scenic spots on large screens, and also obtain navigation information anytime and anywhere on their mobile phones, which is convenient and fast.
3. Scenic Spot Images and Text + Audio Guide:
Scenic spot images and text introductions are combined with professional audio guides, providing detailed information on each spot's historical background, cultural significance, and architectural features, offering visitors an immersive touring experience.
4. Recommended Touring Routes:
Based on visitors' interests and touring time, intelligent route recommendations are provided, including convenient hotel routes, improving touring efficiency and shop-finding experience.
5. Reverse Car Search:
For self-driving visitors, a reverse car search function is developed. Visitors only need to enter vehicle information in the system to quickly obtain the parking location and receive navigation guidance from their current location to the parking spot, solving the problem of finding cars after parking.
6. Featured Shop Recommendations:
Includes restaurants, hotels, tea houses, and other merchants in the park, each with a detailed page (including featured dishes, atmosphere, etc.), jointly marketing with merchants to drive secondary consumption.
5. Application Benefits
1. Upgraded Touring Experience:
Through VR panorama, hand-drawn maps, and real scene navigation, an immersive 'online + offline' touring scenario is created. Visitors can plan routes in advance and adjust in real time, reducing ineffective movement and improving overall satisfaction.
2. Deep Cultural Engagement:
Images and text + audio guide combined with professional historical interpretation present the historical context, architectural wisdom, and folk traditions of Tianhan culture in vivid forms, enhancing visitors' understanding and emotional resonance with the regional culture.
3. Optimized Operational Efficiency:
Reverse car search function shortens visitors' car search time (expected to reduce by more than 50%), alleviates parking area congestion; intelligent route recommendations adjust according to visitor flow, balancing scenic spot capacity and improving park management efficiency.
5. Extended Social Benefits:
Empowering cultural inheritance through technology, promoting Tianhan culture from 'local treasure' to 'national brand', supporting cultural confidence building, and driving coordinated development of surrounding cultural tourism industries (such as homestays, intangible heritage workshops).
